Today Mashable - amongst others - reports that News Corp’s potential purchase of the Wall Street Journal is likely to result in charges for their online content being removed (in addition to the New York Times‘ announcement that they will give their content away for free). Going one step further, Mashable reports that this signals the end of paid for content. Does it?
In sharp contrast to this, Hot or Not (a thinly veiled dating site) - a very different sort of site - is abandoning its foray into free content. They controversially totally removed their subscription fees a few months ago - and are now reinstating them, citing spam as the reason (AKA not enough revenue).
So what does all this mean? Certain content lends itself to free and certain content lends itself to a premium model. News is available free from so many different sources that people will always seek out the free source. However, they are prepared to pay for certain ‘high value’ content, such as online dating.
Furthermore, consumers are probaby prepared to pay more for content on mobile that is valuable on the move - as they always have been in the past. The jury is also out on advertising as a revenue model on mobile - the small screen does not provide the same ad ‘real estate’ that the PC screen does.